Leen
Letfie.
Graphic, Visual & UX Designer
Greater Toronto Area
I’m Leen, a multidisciplinary designer combining graphic design, user experience, and marketing to create thoughtful brands and digital experiences.
Education
- Bachelor of Design in User Experience, Humber Polytechnic
- Graphic Design graduate with honours, Seneca Polytechnic
(01)
Brand Identity &
Graphic Design
Logo design, visual identity, typography, illustration, packaging, editorial layouts, and print collateral.
KASA
Brand identity, social content and promotional campaigns for KASA Beverages.
Educational Publications
Educational publications for the Muslim Association of Canada.
Selected Client Branding
Brand identity and social media assets for Franken Flavour, a cookie business.
MAC Convention
Visual identity, social assets and signage for MAC Convention 2025.
(02)
UX Research &
UI Design
User interviews, surveys, usability testing, information architecture, user flows, wireframes, and interactive prototypes.
Career Pathway Hub
A desktop and mobile platform helping skilled newcomers re-enter their professions in the GTA.
Train’r
Connecting clients with personal trainers through a simpler discovery and booking experience.
Buscalan Kalinga
A website for Buscalan Kalinga coffee, created with a team to share the business’s story and culture.
(03)
Web &
Digital Design
Responsive websites, landing pages, e-commerce design, and website updates.
Tools — Figma, WordPress, Webflow, Shopify
Buscalan Kalinga
A website for Buscalan Kalinga coffee, created with a team to share the business’s story and culture.
Kolleen Boutique
Shopify website for Kolleen Boutique.
Selected Websites
A selection of website projects.
(04)
Marketing &
Creative Strategy
Audience research, campaign concepts, content planning, copywriting, brand storytelling, and creative direction.
KASA
Brand identity, social content and promotional campaigns for KASA Beverages.
MAC Convention
Visual identity, social assets and signage for MAC Convention 2025.
Trojan Campaign
A creative pitch for Trojan’s non-latex condoms, from concept exploration to a published Instagram ad.
Seneca: Challenge Accepted
A campaign presentation celebrating the ambition and achievements of Seneca graduates through authentic photography and bold editorial layouts.
Seneca Elevated TSA’s
Elevated transit shelter concepts bringing Seneca’s graduate ambitions into the city through 3D signage, neon and interactive screens.
Seneca: Why Seneca? Storyboard
A video storyboard built from student and graduate interviews, mapping footage, voiceover and animation notes frame by frame.
(05)
Motion &
Video
Video editing, motion graphics, storyboarding, promotional videos, and animated visual assets.
Tools — Premiere Pro, After Effects
